In its largest Olympics activation ever, McDonald's has made milestones in the areas of children's well-being, menu evolution and nutrition information.
McDonald's is offering Happy Meals, which include the options of a fruit or vegetable and low-fat dairy at the Olympic Games.
McDonald's president and CEO Don Thompson, said: "We're using the scope of our global reach to deliver positive messages in a way that is fun and meaningful, and we're confident we can play an appropriate role in helping address the important subject of children's well-being.
"McDonald's has the unique ability to encourage kids to get into the routine of enjoying foods like fruits and vegetables in a way that's fun for them and convenient for parents."
Thompson said that customer purchases of fruits and vegetables in Happy Meals have more than quadrupled in markets that make up the majority of McDonald's business since the Vancouver 2010 Winter Games.
In an ongoing effort to help make it easier for customers to make informed choices, Newell introduced a new nutrition QR code on packaging that is making its debut at the McDonald's Olympic venue restaurants, the company said. It will roll out in the majority of McDonald's restaurants by the end of 2013.