On 2 May McDonald's restaurants across the US will celebrate McHappy Day, an annual fundraising event where $1 from every Big Mac sandwich, Happy Meal and hot McCafé beverage sold will go to local children's charities such as Ronald McDonald Houses.
An event first celebrated in Canada and conceived of by George Cohon, founder of McDonald's Canada and a past president and CEO, McHappy Day is now celebrated worldwide, uniting McDonald's restaurants around the globe to support children in need.
Source: McDonald's Canada
- Mars reveals concept vending machine at Avex 2013
- Starbucks updates US menu boards to include calorie information
- SABMiller and Kopparberg sign cooperation agreement
- Business > Social Responsibility
- Food > Confectionery
- Business > Events
- Distribution > Retail
- Beverage > Soft Drinks