The McDonald's Coke Glasses promotion launches today and will run in McDonald's UK restaurants for three weeks. The Marketing Store worked with McDonald's on the campaign, from initial glass designs, consumer research, to designing the Celebration Ribbon concept for the in-store POP.
- Novelis produces aluminium cans from Evercan sheet for US craft brewery
- Interview: Heavenly Tasty Organics moves into ambient market
- Mondelēz International to sell interests in Japanese coffee JV to Ajinomoto
- Beverage > New Products
- Packaging > Labelling
- Distribution > Retail
- Beverage > Soft Drinks