McDonald’s Happy Meal celebrates 30^th birthday

McDonald’s in the US has kicked off a summer-​long celebration in honour of the iconic Happy Meal’s 30^th birthday.

The campaign began with the newest Happy Meal promotion with Twentieth Century Fox’s Ice Age: Dawn of the Dinosaurs, and continues with McDonald’s search for the ‘Happiest Cities for Families’ in America, plus a new Happy Meal Birthday website.

McDonald’s will unveil the top 10 ‘Happiest Cities for Families’ through a 30^th birthday red carpet celebration in the ‘Happiest City’ this July.

McDonald’s Happy Meal fun facts

• The ‘father of the Happy Meal was Dick Brams, a McDonald’s regional advertising manager who commissioned the first one in 1977 and called it ‘McDonald’s Fun-​to-​go’. The Happy Meal went national across the US in 1979 as ‘the Circus Wagon Train’, which included a McDoodler stencil, puzzle lock, McWrist wallet, ID bracelet, spinning top and McDonaldland character erasers.
• Star Trek was the Happy Meal’s first movie tie-​in, with a ‘Star Trek Meal’ featuring images and games based on the 1979 movie, as well as a comic strip adaptation.

Happy Birthday Happy Meal from all at FoodBev.com.

Source: PR Newswire

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