McDonald's has shared an advanced preview of its flagship Olympic Park restaurant for the London 2012 Olympic and Paralympic Games.
Created by interior designer Philippe Avanzi, the look and feel of McDonald's four Olympic Park restaurants is based on the company's latest European design elements being implemented around the world.
Innovations include the choice of express lanes as well as traditional ordering at the counter and contactless payment, in addition to the use of energy-efficient kitchen equipment and water-saving features.
McDonald's will collect all used cooking oil from the restaurant and recycle it into the special blend of biodiesel that fuels more than half of its UK delivery trucks.
When McDonald's dismantles the restaurant after the Games, 75% will be reused, and nearly every item will be recycled, with all of the furniture and equipment to be distributed to future and existing restaurants in the UK.
The restaurant is prepared to handle large crowds anticipated during the Games, with seating for 1,500 at the site, including 70 seats on a second floor balcony with a scenic view of the Olympic Athletic Stadium.
McDonald's will offer more choice on the menu than at any previous Games to hundreds of thousands of athletes, officials, spectators, Olympic workforce and media from around the world.
- Frusions from Rocks Drinks
- Geoff Collins on Clasado's range of prebiotic products
- Many of the UK's top wines and spirits wholesalers are running at a loss
- Food > Confectionery
- Food > Flavours
- Food > Ingredients
- Foodservice > Catering
- Beverage > Juices
- Food > New Products
- Distribution > Retail
- Beverage > Soft Drinks
- Beverage > Tea & Coffee