McDonald’s to expand drive-​through outlets in China

McDonald’s Corp, the world’s largest hamburger chain, has announced that it plans to aggressively expand drive-​through outlets and increase franchise numbers in China in years to come.

McDonald’s currently has three franchises in mainland China and just opened its 100^th drive-​through in the southern city of Zhongshan.

“We are not in a rush to expand this franchise programme,” Kenneth Chan, McDonald’s China CEO, told Reuters, after officiating the launch of a new marketing campaign, adding: “Franchising is part of our expansion plan.”

McDonald’s, which aims to open 150–175 new stores in China in 2010, also plans to roll out McCafés in key Chinese cities, he added.

McDonald’s is launching a new brand concept called “Make Room for Happiness” to mark the 20^th anniversary of the opening of its first restaurant in Shenzhen.

Source: McDonald’s

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