United Biscuits has launched McVitie’s Cheddars Crispy Bacon with an MRRP in the UK of £1.41. See also Cheddars with a hint of Pickle.
United Biscuits research shows that almost 40% of McVitie’s Cheddars buyers also bought bacon-flavoured snacks, which is 34% higher than the average savoury biscuits buyer.
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