McVitie’s back on TV with the lowest ever sat-​fat biscuits

United Biscuits has announced that McVitie’s, the number one biscuit brand, will return to UK TV screens to drive consumer awareness of the further 50% reduction in saturated fat that came into effect across the McVitie’s Digestives, HobNobs and Rich Tea standard biscuits in December.

Starting in February, the £1.3m TV advertising campaign will run for six weeks across a mixture of terrestrial and Sky channels. The advert will communicate the reformulation to consumers in a period when healthier eating is high on the agenda.

Source: United Biscuits

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