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McVitie’s Jaffa Cakes in new TV campaign
United Biscuits is putting McVitie’s Jaffa Cakes back on UK TV. The six-week, £1.3m campaign will air on 4 April.
The 30-second advert sees a sightseeing bus driver take his group on a whistle-stop tour of London, taking in famous landmarks quickly to make sure he gets back before his colleagues eat all of his McVitie’s Jaffa Cakes.
The advert runs with the strapline ‘Truly, madly, orangey’.
Source: United Biscuits
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