European jerky producer Meatsnacks Group has announced the launch of a new range of premium, protein-packed jerky snacks.
The Wild West Deli range is being launched through UK supermarket chain Waitrose, and will seek to tap into a growing demand among adventurous, health-conscious consumers for great tasting, high-in-protein food options.
Positioned as a sub-brand of Meatsnacks’ Wild West jerky brand, the launch of Wild West Deli marks the start of an exciting new venture for the company as it looks to attract a broader and more premium audience to its portfolio of products. Most evident is the packaging, which marks a departure from its standard laminated foil packets to reveal a fresher look and feel with a matte packet and clean design.
It will initially be available in two flavours – thai spice, and chilli and lime – both using lean, high-quality beef brisket, marinated and smoked over applewood chips. It will be available to buy in outlets of Waitrose with a recommended retail price of £3 from June.
Jennifer Macdonald-Nethercott, marketing manager of Meatsnacks Group, said: “We’re really excited to be launching this premium product to our portfolio of meat snacks and we think it’s the perfect choice for the consumer looking for an alternative high protein snack. Our products have certainly proved they make for the perfect guilt-free, satisfying snack but with this new venture we wanted to prove that we are capable of producing more than just on-the-go snacks. We hope the new premium look and feel of the range, coupled with the first-rate quality of the two delicious flavours, will entice gourmet foodies. Having the range stocked in Waitrose is also a huge achievement for us and we look forward to showcasing our new product to their shoppers.”
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