MegaMex Foods closes Fresherized Foods acquisition in US

Rebecca Prescott23 Aug 2011 (Updated 18 Jul 2013)

MegaMex Foods, a joint venture between Hormel Foods Corporation and Herdez Del Fuerte, has closed an agreement to acquire 100% of Fresherized Foods.

Enrique Hernández-Pons Torres, chairman of the board of MegaMex Foods, said: "We look forward to the growth Wholly Guacamole, Wholly Salsa and Wholly Queso products will add to the MegaMex Foods portfolio of products. This acquisition enhances the position of MegaMex Foods as a one-stop-shop for Mexican foods."

Fresherized Foods uses High-Pressure Processing (HPP), a US Department of Agriculture-approved all-natural process. HPP uses high water pressure technology to protect the avocado product. This process implements the highest standards of food safety without using preservatives or compromising the great taste and nutritional value of the avocado product.

Luis Marconi, MD at MegaMex Foods, said: "Guacamole continues to build in popularity among consumers, not only as a nutritious and flavour-enhancing dip, but also as a sandwich spread. We look forward to developing programmes with these products that will expand the presence of our Mexican food products in the marketplace."

Source: MegaMex Foods