MegaMex Foods, a joint venture between Hormel Foods Corporation and Herdez Del Fuerte, has closed an agreement to acquire 100% of Fresherized Foods.
Enrique Hernández-Pons Torres, chairman of the board of MegaMex Foods, said: "We look forward to the growth Wholly Guacamole, Wholly Salsa and Wholly Queso products will add to the MegaMex Foods portfolio of products. This acquisition enhances the position of MegaMex Foods as a one-stop-shop for Mexican foods."
Fresherized Foods uses High-Pressure Processing (HPP), a US Department of Agriculture-approved all-natural process. HPP uses high water pressure technology to protect the avocado product. This process implements the highest standards of food safety without using preservatives or compromising the great taste and nutritional value of the avocado product.
Luis Marconi, MD at MegaMex Foods, said: "Guacamole continues to build in popularity among consumers, not only as a nutritious and flavour-enhancing dip, but also as a sandwich spread. We look forward to developing programmes with these products that will expand the presence of our Mexican food products in the marketplace."
Source: MegaMex Foods
- If you enjoyed this article, you may also like this: MegaMex to acquire Don Miguel Foods
- High Brew Coffee launches premium cold brew coffee drinks
- SmartSeal sponsors World Beverage Innovation Awards 2014
- Dina Farms to expand Egyptian retail outlets to 12 stores by end of 2014