Through harnessing the technology of high pressure processing (HPP), the brand aims to disrupt the market by providing an alternative to conventional and ‘damaging’ juicing methods.
It isn’t heat pasteurised, which can destroy the vitamins, minerals and enzymes found in fruit. Neither is it a cold-pressed juice, which is filtered. Mello uses HPP to create a juice that maintains the natural and raw goodness of fruit.
Available in two varieties, Watermelon and Cantaloupe, the drinks are rich in essential vitamins and antioxidants, with no added sugar, sweeteners, water or preservatives.
“I was determined to produce the purest melon juice possible without damaging the natural qualities of the fruit,” said Mello founder Rose Aldean. “The majority of consumers don’t understand how certain production methods affect the health value and quality of taste of the fruit juice that they drink. Through HPP, we have found a better way and this will bring real choice to the market, helping individuals understand the benefits that juice made with this method brings.”
RRP from £2.80 in the UK.
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