US first lady Michelle Obama, agriculture secretary Tom Vilsack and surgeon general Regina Benjamin have helped unveil the federal government's new food icon, MyPlate, to serve as a reminder to help consumers make healthier food choices.
MyPlate is a new generation icon with the intent to encourage consumers to think about building a healthy plate at meal times. The new MyPlate icon emphasises the fruit, vegetable, grains, protein and dairy food groups.
"This is a quick, simple reminder for all of us to be more mindful of the foods that we're eating, and as a mom, I can already tell how much this is going to help parents across the country," said Michelle Obama. "When mom or dad comes home from a long day of work, we're already asked to be a chef, a referee and a cleaning crew. So, it's tough to be a nutritionist, too. But we do have time to take a look at our kids' plates. As long as they're half full of fruits and vegetables, and paired with lean proteins, whole grains and low-fat dairy, we're golden. That's how easy it is."
Originally identified in the Child Obesity Task Force report, which noted that simple, actionable advice for consumers is needed, MyPlate will replace the MyPyramid image as the US government's primary food group symbol as an easy-to-understand visual cue to help consumers adopt healthy eating habits consistent with the 2010 Dietary Guidelines for Americans.
MyPyramid will remain available to interested health professionals and nutrition educators in a special section of the new website.
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