A recent survey of 3,000 UK consumers found that 86% couldn’t estimate the correct fat content of semi-skimmed milk, even as far as a band of 0-10%.
As many as one in 10 people thought semi-skimmed milk contained more than 50% fat.
The research was conducted for the Make Mine Milk campaign. It certainly gives them one clear objective.
Richard Hall is chairman of Zenith International. You can also read his blog at BevBlog.
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