A British start-up has launched an innovative new range of premium ice creams, made using pure Jersey milk.
Co-founders Anna Boletta and Natasha Dowse, who both live on the island, decided to develop Minioti as a healthier treat for their children after both giving birth less than six months apart. The “specialist” ice creams are being produced by Jersey Dairy, with plans afoot to export the products to China as well as launching the range in the UK.
The ice creams are free from added sugar and include carefully selected live cultures for added health benefits. There are three flavours to choose from: “indulgently smooth” strawberry, “seriously creamy” vanilla and milky chocolate, which is made using 100% cocoa mass, sugar-free chocolate sauce and fresh Jersey cream.
Boletta said: “Natasha and I sat together one day and imagined how great it would be if children could indulge in the foods they love, without parents feeling guilty about giving them. We are both passionate about healthy eating, and wanted indulgent treats for children and the family, without any added nasties, and which also help little people grow and develop. So instead of imagining, we got in the kitchen, took out Natasha’s little ice cream maker and Minioti was born. Minioti is different. We use healthy live cultures and 100% Jersey milk in our ice creams and no refined sugar.”
The milk used in Minioti ice cream is sourced exclusively from Jersey Dairy’s pedigree Jersey cows, which are allowed to roam on the island, ensuring full traceability from farm to product. Milk from Jersey cows has a high butterfat content and 20% more protein and calcium than milk from other breeds, while it is also naturally lower in saturated fats.
Boletta continued: “We have worked with the expertise of Jersey Dairy to produce our ice creams. As well as using milk from their herd of pedigree cows – it also means that Minioti carries the genuine Jersey Stamp, which guarantees the provenance of our products.”
And Jersey Dairy’s Bob Jones said: “We are delighted to be involved in such an innovative development for the dairy category. We believe that the Minioti concept fits very well with the attributes of Jersey milk, in that it is high-protein and high-calcium. We are also keen to show support for other local businesses on Jersey.”
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