Minter Wonderland brings the much-requested flavour of mint chocolate chip, while Joy to the Swirled adds a smooth, chunk-free creation to the Ben & Jerry’s family, with swirling caramel and chocolate fudge in Fairtrade vanilla ice cream.
“Flavour is an important purchase driver in the ice cream category and we’re confident that our new variants will live up to the taste expectations of our fans,” said manager Alessandra Salvo.”
The tubs for both new Ben & Jerry’s flavours have been given a wintery makeover, complete with snowflakes and a bobble hat for Woody the cow.
Ben & Jerry’s Minter Wonderland and Joy to the Swirled have an RRP in the UK of £4.99, and each case contains eight 500ml tubs.
© FoodBev Media Ltd 2024