Mitchells & Butlers appoints Underwired for digital strategy
Mitchells & Butlers, the UK based restaurant and pub group which owns the All Bar One, Toby Carvery, Harvester and O'Neills chains amongst others, has hired specialist digital strategy agency Underwired.
The company's annual sales are close to £2bn and across the group's 1,600 businesses it serves 435 million drinks and 125 million meals each year.
Underwired has been engaged to help the company develop its digital customer engagement and data strategy.
Paul Madden, head of digital at Mitchells & Butlers, said: "The digital channel continues to grow in importance to our customers and we are constantly looking at new ways to improve our online services and the levels of personalisation we can provide."
Source: Mitchells & Butlers
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