Shadow Beverages is an accelerator of beverages and snacks through direct retail channels, a distributor network and a national foodservice distributor. Its sales infrastructure provides access to leading retailers and over 400,000 foodservice customers across the US.
Its sales and distribution network will allow Mix1 to scale to a national brand quickly, and provide access to specific targeted markets with its Direct Store Delivery (DSD) system.
“We are extremely excited about this relationship with Mix1 and the opportunity to dramatically expand a proven brand in the national marketplace,” said George Martinez, president and founder of Shadow Beverages. “Mix1 provides an all-natural protein beverage that consumers have been looking for and Shadow will work quickly to make Mix1 available to consumers across all channels and all states across the country.”
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