M&J Seafood launches 'catch of the day' social media

Rebecca Prescott24 Aug 2011

M&J Seafood has joined the digital revolution by becoming the first fish and seafood provider to offer their customers 'catch of the day' messages via MMS, email and Twitter.

The social media strategy has been devised to help pubs and restaurants order freshly caught sustainable fish from anywhere in the country.

The use of social media allows M&J to share their passion for fish and seafood by offering free 'catch of the day' MMS messages. The MMS messages include a 'click to call' action allowing customers to order their fresh fish and seafood as it arrives in port.

To support the MMS campaign, M&J has launched a Twitter page and email service as another medium to post its 'catch of the day' pictures and information direct to the customer.

M&J Seafood marketing manager, Clare Twiss, said: "M&J are continually looking at new ways to supply the freshest fish to our customers. By embracing the digital revolution, we are able to provide our customers with up-to-date images and information on fresh fish, which they can purchase for their pub or restaurant."

Source: M&J Seafood