The social media strategy has been devised to help pubs and restaurants order freshly caught sustainable fish from anywhere in the country.
The use of social media allows M&J to share their passion for fish and seafood by offering free ‘catch of the day’ MMS messages. The MMS messages include a ‘click to call’ action allowing customers to order their fresh fish and seafood as it arrives in port.
To support the MMS campaign, M&J has launched a Twitter page and email service as another medium to post its ‘catch of the day’ pictures and information direct to the customer.
M&J Seafood marketing manager, Clare Twiss, said: “M&J are continually looking at new ways to supply the freshest fish to our customers. By embracing the digital revolution, we are able to provide our customers with up-to-date images and information on fresh fish, which they can purchase for their pub or restaurant.”
Source: M&J Seafood
FoodBev Media Ltd 2015