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Mars Chocolate North America is inviting consumers to choose the newest peanut-flavoured addition to its line-up of M&M’s as part of a nationwide Flavor Vote.
US consumers will be able to decide between honey nut, coffee nut and chili nut flavours online or by text, with the three options on sale from retailers across the country until June. The winning variant will join existing M&M’s Peanut products on shelves in the autumn.
“At Mars Chocolate North America, we know M&M’s would not be the brand it is today without our fans,” said M&M’s brand director Tanya Berman. “As we celebrate our 75th anniversary, Flavor Vote is the perfect opportunity to say thanks by empowering them to write the next chapter in our brand’s colourful history by choosing the newest M&M’S Peanut flavour.”
Once fans cast their vote for their favorite new M&M’s Peanut flavour, they will be in with a chance of winning $100,000 and earning the title of the official M&M’s taste tester. The winner will be announced in August along with the winning flavour from the Flavor Vote, which will remain on sale across the US.
© FoodBev Media Ltd 2024