Following the successful launch of online grocery apps for iPhone and Android smartphones, and m-web sites for food, general merchandise and George, Asda has revealed it has completed the first phase of its web-to-mobile integration strategy.
Customers can now switch between desktop, laptop, tablet or smartphone, enabling them to shop whether they're at home, on the move, or in one of its stores.
The retailer now expects more than 1-in-10 online orders to be placed via a mobile device by the end of 2012, as it sees an exponential growth in customers choosing to shop on the move with their smartphones.
Asda also revealed that more than 10 million customers have registered online.
The recent explosion in the adoption of smartphones and tablets in the UK has driven a huge increase in the number of online orders placed by customers on the move. Asda's iPhone app has been downloaded by more than half a million people in the last six months, and its new Android app has attracted 75,000 downloads in just a month. As a result, 6% of grocery orders are now placed on a mobile device, with this figure set to double in the next six months.
Next, Asda will deploy in-store QR codes to enable its customers to obtain additional product information and see other customers' reviews and ratings.
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