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Molson Coors and E&J Gallo Winery in new wine partnership
Molson Coors (UK) has announced a strategic partnership with E&J Gallo Winery to add extra choice to the huge range of international drinks brands available as part of its ‘One Stop Shop’ service.
The partnership will see Molson Coors list three brands from E&J Gallo Winery’s core UK range:
- Gallo Family Vineyards
- Barefoot and Turning Leaf
- Winemaker’s Seal from the global range
- Mirassou and Rancho Zabaco from the Premium Portfolio.
The E&J Gallo Winery range will complement the Molson Coors (UK) growing portfolio of more than 700 wines, ultimately driving incremental profit for Molson Coors’ customers’ businesses.
Steve Ellis, sales director at Molson Coors (UK), said: “Our customers have been asking us to provide more choice in the wines we can supply. E&J Gallo Winery’s expertise and advice will help us to better meet customers’ needs and expectations. This is another step forward for our growing wine portfolio and I’m proud to offer such quality products to our customers.”
All wines will begin to appear in the Molson Coors (UK) supply chain from May 2010.
Source: Molson Coors (UK)
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