Molson Coors and Sky TV collaborate

Molson Coors, and Sky, the provider of a multichannel television service in the UK, will be working in collaboration to help boost footfall, reduce costs and provide an improved customer experience for licensees.

In a first for the industry, independent licensed premises that buy a Sky TV commercial subscription and drinks from Molson Coors’ portfolio, can save up to a third on their Sky Ultimate subscription and get a price freeze on Carling, until December 2013. In addition customers will be able to receive free WiFi.

The deal will offer licensees the business benefits of live sport at significant discounts, and forms part of Molson Coors’ review of the services and experience it offers its on-trade customers. The discounts will be in addition to the current food and location discounts offered by Sky.

Source: Molson Coors

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