Molson Coors (UK & Ireland) has invested £6.3m in new state-of-the-art packaging technology, a move that will see Carling packaged in film instead of cardboard.
Selected packs feature a carry handle on larger pack sizes which will help increase the efficiency of stock replenishment for customers and make the product easier to handle for shoppers, according to the company.
The move to packaging in film is set to further increase the brewery’s environmental performance by reducing the weight of secondary packaging by 63% and reducing carbon emissions by 4%.
As well as the carbon and weight benefits, ink coverage has been restricted to less than 5% of the overall packaging weight so the film can be 100% recycled.
This investment is part of a multi-year redevelopment programme in which Molson Coors has increased capital investment into its brewery network by an additional £15m a year over five years, with the majority of this investment being spent in Burton.
Source: Molson Coors
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