Under the new agreement, Molson Coors’ organisations in the UK and Japan will be responsible for importing, selling and marketing the Modelo brands country-wide.
Mark Hunter, CEO of Molson Coors UK, said: “We’re delighted to serve as distributor of Modelo’s portfolio of brands in the UK and Channel Islands. Among their many strong brands, Corona Extra is one of the world’s top five beer brands, and as an established premium lager, is a great addition to our growing portfolio of world beers. We’re committed to providing significant marketing support behind these brands for the benefit of our beer drinkers, our partner Modelo and Molson Coors UK.”
Corona Extra accounts for 90% of the distribution of Grupo Modelo’s products in the UK. Other prominent brands in the Modelo portfolio include Coronita (210ml bottles of Corona), Modelo Especial, Pacífico and Negra Modelo.
This agreement between Molson Coors and Grupo Modelo is subject to the successful completion of detailed, legally binding agreements and the obtainment of all necessary approvals and authorisations.
Source: Molson Coors
FoodBev Media Ltd 2015