Moma! expands into Tesco

London based healthy breakfast company Moma! is launching its Bircher Muesli into over 100 main estate Tesco stores on March 5 in a new 150g format.

105 stores will have both the Strawberry & Banana and the Wild Berry flavours, whilst a further four stores have the Wild Berry.

To coincide with the launch, Moma! have decided to change the name of its hero product from ‘Oatie Breakfast’ to ‘Bircher Muesli’ following some in aisle research. Bircher Muesli was preferred, as it quickly and clearly describes what the product is.

Tom Mercer, founder of Moma! said: “We believe Bircher Muesli is set to grow massively as a category, and we’re delighted with our extended listing in Tesco. We have launched a new 150g pot at a lower sale price which is an ideal proposition for supermarket customers.”

Source: Moma!

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