Zenith International's 2012 UK Bottled Water market report, its 21st annual edition, shows that overall volume sales grew by 2.1% in 2011 to 2,099 million litres.
Retail sizes under 10 litres, which accounted for 87% of the total, advanced by 3.0%. In contrast, the bottled water cooler market declined by 3.1%, due to continued challenging economic conditions and loss of business to point-of-use (POU) coolers that use mains water supplies.
Source: Zenith International
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