News Published on 19 Jun, 2009
MonaVie EMV launches on 20 June in Salt Lake City
Filed by Bill Bruce
MonaVie – maker of a premier blend of the Brazilian acai berry – brings a new energy drink to market with the launch of MonaVie EMV.
The new drink is a fusion of the acai berry and natural energy ingredients designed to deliver a boost of sustained energy to recharge body and mind.
According to MonaVie founder, chairman and CEO Dallin A Larsen, the new product is revolutionary in the functional beverage category and will be a welcome point of entry to the company’s signature acai nutritional beverages.
“With MonaVie EMV,” said Larsen, “millions of consumers will find a healthy alternative to soft drinks and overly caffeinated energy drinks.”
MonaVie EMV officially launches in the US on 20 June 2009 at MonaVie’s Salt Lake City Super Regional event. Consumers first caught a glimpse of the product’s brilliant blue packaging as the EMV branded race car, driven by veteran racer Tomas Scheckter, roared onto the track at the Indy 500 this past May.
“MonaVie EMV delivers the perfect equation for healthy, sustained energy without the ‘crash and burn’ side effects typically associated with energy drinks,” said vice president of product management, Jeff Graham. “Consumers – from the busy soccer mom to the extreme snowboarder – are looking for ways to increase their energy levels, and EMV provides the solution.”
MonaVie EMV features:
- Formulated with Palatinose, a natural carbohydrate energy source that provides longer-lasting energy.
- Made with 80% juice from seven healthful fruits, including acai, acerola, camu camu and cupuacu.
- Contains an all-natural, proprietary energy blend of Palatinose, D-ribose, guarana, green tea, cha de burge, maca, yerba mate, panax ginseng and L-tyrosine.
- No artificial flavours, colours, sweeteners or preservatives.
Source: MonaVie