“2013 is set to be our best Christmas offer ever with our extensive range of traditional self-eat, giving and sharing products, and our first ever festive TV advertising campaign,” said Rick Lawrence, marketing manager for Cadbury Dairy Milk. “We have the number one seasonal range, the top three bestselling SKUs at Christmas and exciting innovation to drive growth. We are looking forward to bringing true magic to stores this season.”
Cadbury Dairy Milk will welcome the Cadbury Dairy Milk Winter Wonderland tablet to the range – a limited edition made up of white and milk chocolate tree-shaped chunks.
Other Christmas varieties to look out for include:
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