About a third of consumers (31%) told Technomic that they are snacking more frequently than they were just two years ago.
Not only are consumers snacking more often, they’re broadening their definition of a ‘snack’. A wider range of foods and beverages are now viewed as snacks, and convenience stores and other retailers are sparking competition with restaurants in order to meet the growing demand.
“Snacking occasions represent a growth channel for restaurant operators,” said Darren Tristano, executive vice president of Technomic. “The retail market is aggressively promoting snacks, but there’s plenty of room for restaurants to expand their snack programmes and grab share. By providing more innovative, healthy and easily portable snacks, and boosting variety, restaurants can position themselves to increase incremental traffic and sales, particularly among a younger customer base.”
Technomic’s update of its Snacking Occasion Consumer Trend Report also reveals:
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