Mountain Dew has entered a partnership with Brantley Gilbert, the US music star.
Embracing the brand's Tennessee history, the new partnership is a perfect fit with the hit singer/songwriter's high-energy live shows and authentic lyrics.
Brantley said: "I have been a fan of Mountain Dew for as long as I can remember. I'm honored to be able to partner up with the Dew family for some exciting projects this year."
Greg Lyons, Mountain Dew's VP of marketing, said: "Brantley exemplifies all that DEW stands for – making country music that is true to its rebel roots, in very much the same way that the brand stays true to its own. We couldn't be more thrilled to welcome Brantley into the DEW Nation, and hope our fans will join us in helping him rock."
Source: Mountain Dew
- Infographic: Majority of diners willing to pay for more premium desserts
- Bühler Group showcases 'more accurate' optical sorting technology
- Bemis and DuPont collaborate on resealable flexible cheese packaging