Mtn Dew has this week announced the launch of a new, limited-edition range of cans inspired by American professional basketball player Russell Westbrook.
The NBA player’s signature red glasses will feature on cans of Mountain Dew and Mountain Dew Code Red. The cans were designed by Naturel, an emerging name in the art and design world, and have been made available on shelves US-wide for a limited time from the beginning of this week.
Westbrook is an Oklahoma City Thunder point guard.
The packaging redesign, in green and black, has been released just in time for the return of the NBA season, and commemorates Mtn Dew’s first term as partner of the professional basketball league.
The citrus-flavoured caffeinated soft drink brand has released collectible can designs in the past – but this latest move more closely resembles Sprite’s reintroduction of its limited-edition flavour developed in partnership with LeBron James, which FoodBev reported back in March. AriZona Beverages also released a four-flavour line of cream sodas featuring the face of former Los Angeles Lakers centre Shaquille O’Neal on pack.
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