Dairy has the potential to have a £700m category growth with consumers, customers and farmers all set to benefit, according to Müller.
The liquid milk, dairy ingredients and chilled yogurt & desserts business is preparing to outline plans to unlock an additional £700m of category growth in the sector by 2020.
To help facilitate this opportunity, Müller has confirmed that it is to invest a further £100m over and above normal planned expenditure in its operational, innovation and marketing capabilities over the next 18 months.
Ronald Kers Müller Group chief executive said: “The Müller brand is already ahead of Coca-Cola and Cadbury’s Dairy Milk in the top 10 most purchased fast moving consumer goods brands in the UK, picked from supermarket shelves 207 million times each year.
“Now we want to use our leadership position in dairy to rev up the engine and work collaboratively with our customers and of course our farmers to delight consumers and realise the untapped potential that exists to grow this amazing category.”
The investment will further reinforce Müller’s industry leading capabilities in liquid milk, cream, butter, ingredients, yogurt and chilled desserts.
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