Müller Kids Corner have announced a promotion with toy brand Hasbro to coincide with the company launching its reformulated kids corner brand by changing the recipe to include 50% less added sugar, reducing the total sugar content to 10% per 100g.
The reformulation taps directly into the increasing demand for consumers to lower their sugar consumption, particularly within the kids category.
In addition, the new formula products will feature a promotion with iconic toy brand Hasbro, giving entrants the chance to win a Hasbro by simply entering a unique code located inside the outer wraps of promotional packs into a dedicated website.
Michael Inpong marketing director at Müller said: “We are very excited to launch our new reduced sugar Kids Corner range. At Müller we are committed to supporting reducing added sugar across our whole portfolio, and through our Müllerlicious products, programmes and actions we will empower consumers to make healthy and balanced lifestyle choices.
“We are also delighted to be partnering with iconic toy brand Hasbro for this exciting new promotion. Our aim is to delight our consumers and we know kids and parents alike love our Müllerlicious Kids Corner products with their delicious flavours and eye-catching packaging.
“We hope to bring real excitement to the Kids yogurt category.”
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