35g N?kd bars are available at 10,000 till points across 900 Tesco stores throughout the UK. Top variants from the range of 100% natural, healthy snacks including Cocoa Orange and Cashew Cookie will be available, along with some of the latest product innovations (Strawberry Crunch and Rhubarb & Custard).
To drive trial and capitalise on impulse purchases during the summer season, the brand will be running a price promotion with Tesco during the three-week period up to 10 August 2014.
Morrisons is also capitalising on the increasing consumer demand for healthier options by giving N?kd bars a permanent listing at 812 till spaces across 450 stores.
Variants available at the till will include N?kd’s ‘hero’ flavours: Berry Delight, Cocoa Orange and Cocoa Delight.
“With three million consumers enjoying N?kd last year, there is real demand for convenient, tasty and nutritional on-the-go snacks that have wide appeal,” said marketing director Marina Love. “Our bars offer the perfect solution for those looking for a portable snack to enjoy between meals to keep them refuelled, or to complement a lunchbox offering.
“Listings at till points allow us to continue to attract new consumers and encourage more people to make the switch from processed foods to healthy, whole food alternatives that taste just as good and come in popular flavour combinations.”
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