UK companies such as First Milk with its Frumoo strawberry&blackberry and raspberry&blueberry, Dairy Crest’s Frijj with Raspberry Jam Doughnut Milkshake, Honeycomb Chocolate Swirl and Shaken Udder with its Chocolate Orange launch in October 2013.
Made using fresh milk sourced from British farmers, Frumoo has been delighted with sales this year and has plans for new variants in 2014.
First Milk’s marketing director David Young said: “The Lake District Dairy Company’s Frumoo is exactly what consumers are asking for: great-tasting, wholesome new flavour solutions to a category currently awash with artificial flavourings and UHT products. Consumers find Frumoo is not only refreshing to taste but, in terms of nutrition, the product is free from artificial colours, flavours or preservatives, as it contains fresh British milk and real fruit.
“We think these factors appeal to current fans of the ready to drink on-the-go drinks options, but also people who consider themselves to be more food-conscious, who are looking for great-tasting, nutritious food produced sustainably.”
Packaged in PET bottles from Leeds-based, injection- and blow-moulding specialist Esterform, parents also find that Frumoo is a great solution for kids, as the 230ml bottle fits perfectly inside a lunchbox. In summertime, Frumoo can be frozen beforehand, keeping the lunchbox cold and everything fresh.
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