Nescafé has become the world’s first coffee brand to provide consumers with a fully immersive virtual reality experience, transporting them to the coffee fields of Brazil with the help of Google’s virtual reality viewer, Google Cardboard.
After downloading the Nescafé 360° app, users can put their smartphone into a Nescafé-branded Google Cardboard viewer. The headset is made principally from cardboard and contains two lenses that provide a stereoscopic image; viewers can turn their head in any direction to experience the coffee fields through three specially filmed 3D videos.
The initiative will showcase Nescafé’s plan to help its supplier farmers achieve better quality coffee, higher yields and an increased income. It will involve the distribution of around 10,000 headsets across 13 markets, either through in-store events or as competition prizes.
A brand spokesperson said: “The Nescafé 360˚ launch is another significant digital milestone for Nescafé, which recently became the first global brand to move all its international and local websites to Tumblr, as it builds upon its strong social media position and develops closer relationships with younger consumers.”
In June, we reported that craft brewer Meantime had used revolutionary 360° filming technology to create a video tour of its brewery in Greenwich, south east London.
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