The Romont facility is not far from Nestlé's Swiss headquarters
Nespresso has inaugurated its third production centre in Switzerland to meet growing consumer demand, as the brand targets accelerated international growth.
The facility in Romont, Switzerland – 16 miles north of Vevey, where Nestlé is headquartered – was built in just over two years and represents a CHF 300m ($307m) total investment. Since 2002, Nespresso has invested the equivalent of more than $1.13bn in its industrial facilities in the cantons of Vaud and Fribourg.
In addition to the classic Nespresso capsules, the site will produce the 14 Grands Crus for VertuoLine, a machine with revolutionary extraction technology, which was launched in March 2014 in the US and Canada. The machine was designed to cater to North American preferences for large-cup coffees, Nespresso said.
Nestlé CEO Paul Bulcke said: “This production centre represents a strategic, long-term investment to meet the growing global consumer demand for the highest quality Nespresso coffees in the coming years. It will not only contribute to the success of Nespresso in the growing portioned coffee segment, but also to the local, regional and national economic and social dynamism. Once again it demonstrates our affinity for our home country, with which we share values such as excellence and innovation.”
And Nespresso CEO Jean-Marc Duvoisin said: “With the production of VertuoLine capsules, Romont will support our significant growth ambitions in North America. Driven by innovation, the portioned coffee industry, which represents over $5bn, is growing strongly in that region. With VertuoLine, we have the right product to meet the increasing demand.”
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