Targeting the back-to-school lunch box market, in the US, Nestlé has added Fruitifuls to its Juicy Juice range.
The juice drinks have 35% less sugar than regular juice with all the benefits that fruit juice has to offer, including a full serving (half a cup) of fruit in every juice box.
Fruitifuls are available in grocery stores across the US and come in four new flavours: Apple Quench, Punch Splash, Berry Cherry Burst and Orange Strawbana Blast.
Consumer insights show parents are increasingly focused on reducing their kids' sugar intake. Two-thirds of mums are looking for lower sugar drinks, and 58% of them are diluting beverages at home.
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