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Nestlé Pure Life anti-obesity initiative
Nestlé Pure Life is unveiling a new initiative: the Nestle Pure Life ‘Pledge’. The goal of the pledge is to eliminate one billion calories from American families’ diets in 2010 by swapping one drink a day (for a year) for water.
If 10,000 families of three replace a typical 12oz sugary drink per person, per day, with water for one year, they can save up to 50,000 calories. For each family that participates, Nestlé Pure Life will make a $5 donation to the Healthy Kids Challenge (up to $50,000) to support the fight against childhood obesity.
“Encouraging parents to pay attention to the calories that come from beverages can have a positive impact on the health of families across the country,” said Bob Greene, Oprah Winfrey’s fitness guru, founder of the ‘Best Life’, and spokesperson for Nestlé Pure Life. “Keeping well hydrated throughout the day with beverages that don’t pour on the calories is critical to staying healthy.”
According to the survey results, 70% of Americans think it’s good to keep track of their daily caloric intake. Yet, the reality is that only 43% think about the calorie content of the drinks. It seems those aged 18–24 rarely, if ever, check the calorie content of the beverages they drink.
“We’re thrilled to be partnering with Nestlé Pure Life to help raise awareness among families about the caloric impact beverages can have on daily intake, and the importance of establishing healthful beverage habits at an early age,” said Vickie L James, director, Healthy Kids Challenge. “We’ll be offering ideas, tips and education to families during the campaign to encourage healthier hydration. Together, we can help eliminate excess calories and build better futures for our families.”
Source: Nestlé Pure Life
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