Available in four varieties – Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime – Nestlé Pure Life Exotics Sparkling Waters are free of calories and are made with no artificial colours or sweeteners.
Sold in an 8-pack carton of 12oz cans, the fridge-pack carton is designed to fit into the refrigerator and has a suggested retail price of $2.99.
“With such a significant shift in consumer preferences and buying habits, we’ve created a product that will appeal to people who are moving away from carbonated soft drinks and other sugary beverages toward water as healthy hydration,” said Gigi Leporati, Nestlé Pure Life brand manager.
According to Ipsos, more than one-third of US consumers are cutting back on soda consumption and many are doing so in order to be healthier and decrease sugar and calorie intake. In fact, in 2013 alone there was a 9.5 million gallon increase in sparkling water and seltzer consumption, making it the fastest growing beverage category. 18% of that increase came from diet soda drinkers, while 16% came from people drinking regular soda.
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