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Nestlé teams up with Hispanic mothers
Nestlé has teamed up with a group of mothers in the US to offer Hispanic consumers tips on parenting and healthier eating.
The company has invited four women who blog on the subject of Hispanic family life to contribute to its new bilingual website El Mejor Nido (The Best Nest).
They write in English and Spanish for the website about their experiences of raising a family in a multi-cultural environment.
Nadine Sterba of Nestlé USA’s emerging markets division, said: “We wanted to bring diverse voices together to create a platform where Hispanic consumers can discuss the issues that matter to them about family life.
“Mothers from all walks of life have traditionally enjoyed getting together to learn from each other. Sharing these experiences online is a natural extension of this behaviour.”
Around 50 million Hispanic people live in the US, where they represent more than 16% of the national population. They are the country’s largest ethnic minority, descending from Spain, Mexico, and the Spanish-speaking nations of Central America, South America, and the Caribbean.
Ms Sterba explained: “Hispanic consumers live a blended lifestyle. They are proud to be American but they are also very proud of their Hispanic identity. We want to connect with our consumers by recognising what is important to them and understanding that they want to embrace the best of what any culture has to offer.”
Source: Nestlé
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