The Nestlé Purina PetCare Company has delivered excellent results over the years, not least due to a holistic approach to pet care, a strong innovation pipeline and a sustained focus on providing healthy, nutritious and palatable food for pets.
Within the pet care industry, the dog snacks category has enjoyed higher than average growth, and Waggin’ Train has been the segment’s fastest growing leading brand with annual growth rates of around 30% over the last three years. Waggin’ Train is therefore a natural complement to Nestlé Purina’s existing business, enabling it to enter the attractive and profitable real-meat dog snack segment.
Waggin’ Train had sales of about $200m for the 12 months ending June 2010.
Nestlé CEO Paul Bulcke said: “This strategic acquisition is an exciting new growth opportunity for the Nestlé Purina PetCare business, which will contribute to Nestlé Purina’s continued strong performance.”
The Waggin’ Train snacks business will be a subsidiary of the Nestlé Purina PetCare Company in the US.
The transaction has received US regulatory approval and is expected to be completed by the end of September. Other details of the transaction, including the acquisition price, are not disclosed.
Source: Nestlé
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