Nestlé US releases 'Creating Shared Value' report
Nestlé in the US has released its 2011 Creating Shared Value report detailing new accomplishments in the areas of nutrition, sustainable business practices, and economic and community development.
Nestlé in the US has released its 2011 Creating Shared Value report detailing new accomplishments in the areas of nutrition, sustainable business practices, and economic and community development.
Heidi Paul, vice president, corporate affairs, Nestlé Waters North America, said: “Among the ways Nestlé creates shared value are by offering high-quality products, working to improve our environmental efficiency, providing stable jobs that contribute to our economic vitality, and remaining actively involved in our communities.”
In 2011, its sales totaled $24bn and the company now boasts seven billion-dollar brands in the US. This year, Coffee-mate joins Stouffer’s, Lean Cuisine, DiGiorno, Nestlé PureLife, Gerber and Friskies as billion dollar brands.
Below are some highlights of the latest Nestlé in the US’ annual Creating Shared Value report.
A focus on nutrition
In 2011, Nestlé began operations with Nestlé Health Science and the Nestlé Institute of Health Sciences to pioneer science-based nutritional solutions with a focus on personalised healthcare.
In May, the company acquired Prometheus Laboratories Inc., a leading U.S. gastrointestinal diagnostics company based in San Diego, (US). Nestlé is committed to reducing sodium in many of its product lines. Stouffer’s is currently undergoing gradual recipe changes to decrease sodium by another 10 percent from earlier reductions without affecting taste.
New initiatives from brands such as Skinny Cow, for example, offer a range of low-calorie candy snacks. Skinny Cow Confections deliver significantly lower levels of calories, total and saturated fat and added sugar than similar regular chocolate confections while still serving up satisfying portion sizes.
Creating Shared Value for Sustainable Business Practices
Nestlé in the US has reduced water and energy use on a production volume basis in 2011. Some highlights include:
- Nestlé Purina reduced annual water use by more than 46 million gallons.
- Nestlé USA launched a Zero Waste to Landfill initiative. Total waste diverted from landfills to more beneficial uses - like animal feeding, composting and recycling - improved to 80-74% the prior year.
- Nestlé Waters North America continued efforts to decrease greenhouse gas emissions; now down 38% since 2008.
- The Laurel, MD ice cream facility has met the “Energy Star Challenge for Industry” and received recognition for achieving an 11.3% reduction in energy intensity.
- Recovered wastewater from the Madison, FL Nestlé Pure Life factory is used to spray irrigate neighbouring farm agricultural fields, potentially saving 55 million gallons of water from being withdrawn from the local aquifer.
Creating shared value in its communities
- Nestlé in the US has partnered with the National Education Association to launch Healthy Steps for Healthy Lives based on MyPlate, the USDA’s new generation food icon. This programme provides a variety of fun, easy-to-use instructional activities that teach K-3 students about nutrition and being healthy.
- Nestlé Waters North America partnered with Keep America Beautiful to launch Recycle-Bowl, the first nationwide recycling competition for elementary, middle and high school students.
- AmeriCares recognised employees of Nestlé Waters North America for donating more than one million bottles of water to disaster survivors across the US in 2011.
To view the full report click here.
Source: Nestlé
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