Nestlé works to reduce risk of road accidents

Rebecca Prescott27 Sep 2011

Nestlé is using cutting-edge technology on its long haul transport network in the US to prevent potential road crashes before they happen.

The Virtual Risk Management software collects information on a variety of factors including driver licence information, collisions and road side inspections.

It combines this with so-called 'telematic data' from the vehicle, which can provide details on anything from harsh braking and sudden acceleration to engine idling.

The online software then analyses all the data using a behaviour modelling programme in order to calculate a risk score. This helps Nestlé to identify higher risk drivers for further support and coaching and allows the company to recognise and reward its safest drivers, Nestlé said.

Rob Rice, logistics safety and compliance manager for Nestlé USA, said: "Our long haul fleet covers a total yearly average of more than 24 million kilometres - the equivalent of driving around the equator almost 600 times.

"Our drivers operate 196 articulated trucks and 526 trailers from four main terminals to transport goods from Nestlé's factories to third parties across the country. They take a lot of pride in striving to be the safest and most efficient on the road."

Nestlé's global fleet of around 10,000 delivery vehicles includes everything from juggernauts to ice cream vans and tricycles. The experience of managing such a diverse worldwide transport network has led Nestlé to join the Global Road Safety Partnership.

Run by the International Federation of the Red Cross, the partnership between governments and the private and public sectors aims to reduce the 3,000 deaths that occur daily on the world's roads.

Nestlé and the National Highway and Motorway Police have set up Pakistan's first driver training school. In Pakistan, more than 3,500 drivers have been helped by an initiative between Nestlé and the National Highway and Motorway Police.

The Safar Bakhair (Safe Journey) project works to change drivers' behaviour in a country which has the fourth highest rate of fatal road accidents in the world.


Source: Nestlé