New Amsterdam Vodka have announced a partnership deal with English Premiership football club Crystal Palace.
The sponsorship will give New Amsterdam Vodka extensive exposure through perimeter board advertising, dedicated promotions, social media activations and consumer events.
New Amsterdam is set to feature in 20 televised home games putting it in front of a huge global audience of over 126 million viewers.
Marketing director EMEA for New Amsterdam Vodka Olga Senkina said: “We’re incredibly excited to announce our association with Crystal Palace Football Club and look forward to a successful season. With the New Amsterdam brand well on its way to becoming the premium vodka choice of the Millennial generation, the partnership will give us the chance to speak directly to this consumer on a national level.”
Commercial director at Crystal Palace FC Barry Webber said: ‘We’re delighted that the UK’s fastest growing vodka has chosen to make its football debut with Crystal Palace F.C. and look forward to working closely with the brand over the coming season.”
New Amsterdam Vodka is available throughout the UK in retail stores, available in 20cl, 35cl, 70cl and 1L formats.
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