A new beauty drink that can help to cleanse, regenerate and revitalise the skin has been launched by a Spanish firm.
Beauty & Go – the first beauty drink enriched with macroantioxidants from the skins of fruit – contains antioxidants, ultra beneficial bioactives and macromolecules “that protect and regenerate, strengthening your skin’s beauty and health”.
With sweetener from stevia leaf and no artificial colours or preservatives, it contains less than 90 calories in every 250ml bottle. Its maker, AMC Innova, has claimed that it will create a new niche within the nutricosmetics category when it launches exclusively in Selfridges for a price of £2.99 next month.
AMC Innova said: “The ground-breaking launch of Beauty & Go is the result of a joint venture between two renowned family-owned Spanish companies: Natura Bissé, a trend-setter in the world of luxury cosmetics, and AMC Innova, the scientific division of AMC Group and a leader in the research and development of functional beverages and the principals of natural bioactives.
“This remarkable discovery is based on science and research, born of the realization that the benefits of topical cosmetics experience an exponential increase in efficacy when beauty treatments are delivered from ‘within’ the skin. In order to effectively fight aging and enjoy beautiful, healthy skin, it is vitally important that a diet include bioactives from natural sources.”
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