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New brand campaign for Phileas Fogg
United Biscuits UK has launched a new Phileas Fogg marketing campaign worth £2m, which will include new pack designs and a TV ad.
The new pack design will use more colour to help consumers distinguish between different flavours in the range, and use larger imagery to increase understanding of Phileas Fogg’s unique selling point of ‘authentic tastes from around the world’.
The pack design will also include GDAs on the front of pack.
Source: United Biscuits
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