Coca‑Cola Great Britain will celebrate its sponsorship of the London 2012 Olympic and Paralympic Games with the launch of a new ad campaign.
The Coca‑Cola Future Flames is the latest instalment in the Move to the Beat campaign.
Set to first air in the UK on 16 July, the new ad spot features Coca‑Cola Future Flames – 'inspirational young people who have been selected to run with the Olympic Torch'.
Following on from the original Move to the Beat creative featuring Mark Ronson and Katy B, the new spot is set to the soundtrack of the Anywhere in the World anthem.
The six 'Future Flames' featured in the new ad, aged between 18 and 26, were chosen to carry the flame for their positive contributions in their local communities.
James Eadie, Olympic portfolio director, Coca‑Cola Great Britain, said: “We’re thrilled to be unveiling our latest activity in the run-up to London 2012 and the exciting summer of sport. This latest instalment brings together our activity as a Presenting Partner of the Olympic Torch Relay with our Move to the Beat campaign, celebrating our Future Flames’ remarkable achievements by not only carrying the flame for Coca‑Cola, but now also appearing in our new TVC.”
Source: Coca‑Cola Great Britain
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New Coca-Cola ad celebrates Olympic Torch runners bit.ly/Scb0Wg— FoodBev (@FoodBev) July 12, 2012